The Dot Collective
The Dot Collective
Following on from Emma’s seasonal catwalk trend report, she worked on and pitched a creative direction to Primark for Pokemon to be executed in a new, on trend, high fashion way.
From creating the initial cads and working with the retailer and the licensor to get a final approval on both apparel and packaging, through to working on the fit and graphic placement process Emma was involved in every step of the way.
Services Provided: Trend Direction, Pitch Creation, Creative Direction, Range Development, Approvals and Project Management.