We are entrepreneurs, innovators, problem solvers and creatives.
We love brands and their stories and believe things get a lot more exciting when they play together.
We think ‘new’, ‘unexpected’ and ‘world-first’ are terms to live by.
We believe in partnership, good design, the strength of an idea, that coffee is essential and that beers are not just for Friday nights.
The world is a small place and good ideas are global.
OUR TEAM
NICK MILLS, FOUNDER
Nick is the founder of The Dot Collective. With over 14 years experience working for Australia's largest retail brands, Nick’s experience covers design, buying, product development, marketing, e-commerce, licensing and business innovation.
Nick has a proven history of driving the creative direction and development of some of Australia's most successful retail brands, as well as working directly with the largest consumer products brands in the world to bring innovative customer experiences to market.
His unique background covering both the creative and commercial fields, as well as a deep knowledge of the design thinking methodology, has led him to create The Dot Collective, an agency that treats licensing and collaboration in a new and innovative way.
Nick continues to work with a number of globally recognised brands consulting on retail, creative direction, campaign, collaboration and business innovation.
SHELLEY PRATT, BUSINESS DEVELOPMENT COORDINATOR + DESIGN SUPPORT
Shell’s bloodline is rich in clothing engineers having a deep understanding of the garment industry’s blueprint, specialising in sustainable production and ethical practices.
With over 15 years experience both behind and in front of the fashion lens, Shell brings her experience from all facets of her roles back of house including Production + Design, Quality Assurance, Buying, Styling and Graphic + Web Design making her a super hybrid of rag trade knowledge and BDE.
Shell continues to seek equal and exciting partnerships in collaborative settings across many areas of the industry, local and international by harnessing her strategic thinking and strong creativity.
EMMA HORTON, BRAND AND COLLABORATION PARTNER
A specialist with over 15 years in the fashion industry in the UK.
Emma is a creative consultant specialising in collaborations in the brand and licensing fashion space, working out of Nottingham, UK.
Renowned for being an ideas person with a passion for trend and an eye for picking fashion partnerships at retail, Emma has strong relationships with both retail and license houses alike.
With a proven track record of bringing brands to market and executing fashion projects for brands and retailers such as UK high street fashion leader Primark.
Emma is constantly in conversation with brand owners and license houses to help with creative direction for projects.
CARLY POST /
PR AND BRAND CONSULTANT
Carly is the founder of Circus Media and The Digital Athlete.
With over 15 years experience in the PR and high performance space, Carly acts as a key consultant for The Dot Collective when working with sporting brands, organisations and athletes.
An athlete herself - basketball, netball, lacrosse and now women’s football – coupled with her background in PR as the owner of a successful communications and branding agency, Carly is well-placed to advise athletes on how to develop a resilient online profile in order to navigate and manage any online risk, maximise any sponsorship or ‘influencer’ opportunities, assist in protecting mental health, as well as teaching lifelong skills that will only serve well in the future - social media is pervasive and a basic knowledge of its ecosystem is highly beneficial in any occupation or industry.
LACH RYAN, BRAND AND STRATEGY CONSULTANT
With over 12 years brand marketing experience Lach has a unique take on what makes brands work today.
Lach Ryan is the Founder of Ruck Agency - a marketing agency focussed on Brand Experience. He has worked hands on with Fashion, Education, Government, Tech, Start Up and Retail brands and also teaches Advertising and Copywriting at RMIT University.
Lach has been described as ‘quite bald and tall’ and is skilled in getting stuck cans out of trees and cats from high supermarket shelves.
A prolific content creator, Lach has made short films, produced live stand up comedy shows and hosted a successful podcast.
As a writer, he has appeared in such publications as The Huffington Post, Essential Kids, Mamamia and The Age and is currently Google’s preferred authority on the Babycino.