The Dot Collective

Primark x Barbie

Loved working on this range with Primark and Barbie.

We worked on Identifying and pitching a new direction and high summer trend for the Primark license team and executing it creatively, via graphics, shapes and prints.

Following this collection into store via garment and graphic approvals and the fit process.

Services Provided: Ideation, Pitch Creation, Trend Direction, Illustration, Design, Project and Approvals Management.

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